AZUSA SEKKEI

AZUSA SEKKEI CORPORATE REBRANDING

WEBSITE & COMPANY BROCHURE

Scroll

Mission

Creating compelling
reasons to choose
Azusa Sekkei

Azusa Sekkei’s competitors are not just other corporate architectural firms. In an era of industry-wide competition, its rivals include big construction companies. Rather than selecting and communicating a single outstanding strength, the mission was to provide an overview while setting out compelling reasons for clients to choose Azusa Sekkei.

New concept

Architectural Design
with Passion

Whenever designing a building, we ask ourselves a number of questions: Have we closely observed and given consideration to the town? Have we thought through the design, focusing on people and their lives? Have we looked around the community, imagining its future? Have we thought outside the box? Buildings must coexist with local communities and people. We therefore plan them with aspirations, design them with innovative ideas, execute the design with meticulous care, and supervise construction with thoroughness. We continue to create truly unique designs,expressing our creative passion.

Idea 1

Top page
work

Click on a project listed and an image of the building fills the background, dynamically displaying large structures in all their exquisite beauty.

Idea 2

Content
TEAM

Azusa Sekkei was not named after its founder, but rather in the hope that the company would find its raison d’être in perpetually serving as a public entity of society. As this suggests , Azusa Sekkei has never been a company centered around a single superstar. Its strength lies in exercising the all-round capabilities of “Team Azusa.”  Placing project teams at the heart of brand communication, we made them a springboard for introducing people and the organization.

Brochure

Company
Brochure

Based on the same concept as the corporate website, the design represents who the company is,effectively communicating the Azusa Sekkei brand to the public.

Result

By improving website navigability, we increased page views and time spent on the site per visitor, enhancing its value as a branding touchpoint.

Stay page time
46 seconds→57seconds ( 10/16-11/16→11/17-12/17)
Page views per person
5.0→6.9 ( 10/16-11/16→11/17-12/17)
Page views
56,832→64,859 ( 10/16-11/16→11/17-12/17)

Visit Site