English / Japanese
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Title: Hakuhodo & Hakuhodo DY media partners Recruit 2009 / Client: Hakuhodo.Inc / Product: 2009 Recruitement for College Grads
http://award.i-studio.co.jp/2008_ugokasu/
Title: Hakuhodo & Hakuhodo DY media partners Recruit 2009 / Client: Hakuhodo.Inc / Product: 2009 Recruitement for College Grads
http://award.i-studio.co.jp/2008_ugokasu/
This is a 2009 Hakuhodo and Hakuhodo DY Media Partners Recruiting site for new graduate.
An advertising agency "Hakuhodo Inc." produces the advertisement which serves as a bridge between people and the company. Based on the concept of "Movement", Hakuhodo aimed to provide information so that students learn in an enjoyable way and understand more easily about the details of the company and also what kind of people the company is looking for.
From the year 2007, this rich site was created with the concept of "musubi"(connection) in 2007, "ugokasu"(movement) in 2008 and, for the concept of 2009, the interface and contents were designed based on the themes of "movement" and "key".
Students were able to enjoy site with attention-grasping features such as the movements of the "Keyman" when moving to contents, and the different blocks that stack up accoridng to content visited.
Newly graduated students who entered through the site received a pamphlet and were treated with other interesting such as introductions of current employees.
We utilized the keyman as a mascot that moved around the site. Each time the contents changed, the user was chased by the Keyman. In addition, the Keyman was displayed as Hakuhodo's employee who appeared in the site.
Blocks were built up smoothly for each content.
The website directly related itself with the pamphlet of the company profile which was delivered to the student. Contents were prepared so that excusive contents were able to be viewed by students who accessed the web using the password imprinted in the pamphlet delivered.