English / Japanese

HAKUHODO I-STUDIO RECRUIT 2010 Make CLICKS..

http://www.i-studio.co.jp/recruit2010/

Overview

A Recruit Site for newly graduates in the year 2010 was created to increase entries and provide information unattainable at company recruit sessions and other information recruit supporting sites. "A web production company specific to the advertising field" was taken as the main concept in creating the site. Job duties were enveloped around the theme of moving peoples hearts through a "click", an expression special only to websites. Furthermore, project members were composed of newly graduates of 2008 who aged closest to target users. This project also acted as a training program.

Appeal Point

「ワクワク」WakuWaku (Japanese word for excitement) Domino

WakuWaku Domino suddenly falls like emotions bursting when clicked.

Big finger cursor

A click attention "finger cursor" was dramatically used to build the feeling that something would happen by clicking.

Interface

"A persons heart is clicked"through a finger cursor was designed. An interface of a heart and finger cursor.

「ポチっ」Pochi (Japanese sound for clicking) Voice

SE of one of the production members voice was used to develop familiarity with users.

Web development stages were exposed on blog

The development stages workflow was exposed on the blog one month before unveiled for frequent interaction with users.

Archive of past creatives

Prepared contents of archives for mid-career entrants of the past.